Natasha Wahid of WiderFunnel explains the three main emotional systems and how these systems influence customer behavior in “How To Create Emotionally Relevant Marketing Experiences For Your Shopper”
“In particular, you need to understand the three main emotional systems and how these systems influence customer behavior through both desire and aversion. These include:”
- The Stimulance System, which aims to discover new things and learn new skills. This part of the brain is triggered by novelty, curiosity, change, surprise, and excitement. This system avoids boredom but is drawn to new sensations.
- The Dominance System, which focuses on performance, self-assertion, the suppression of competition, and achieving status, power, and autonomy. This system’s desire is pride or a feeling of victory. And it’s aversion is anger, rage and powerlessness.
- The Balance System, which is motivated by risk avoidance, and stability. This area may be triggered by fear and anxiety, but it is also associated with harmony and conformity, as it seeks security.
The Dominance and Stimulance systems are the expansive and risk-oriented systems in the brain, whereas the Balance system is the risk avoidance counter-system”
Natasha reveals how you has a marketer can explore, understand and leverage these emotional systems by using the Limbic model.
“The Limbic model reveals the different emotional systems that exist in your customer’s head, how these systems interact in the brain, and how they influence (shopping) behavior.
What sets Limbic apart from other personality profiling tools, like Myers Briggs or Predictive Index, is that it is the first tool of its kind designed specifically for marketing. It is focused on uncovering the emotion and motivation of a shopper, rather than on how people relate to one another.
At the center of the Limbic model is the Limbic® map. All human motives, desires, and values can be represented and related to one another within this map”
Original source: How To Create Emotionally Relevant Marketing Experiences For Your Shopper
Adrian Bridgwater of forbes declares that automation intelligence can even be brought to bear by organizations using datasets, workflows, templates and operational blueprints that have been learned in other firms in “The future for software in 2018″
“Looking to the immediate future we will now find an increasing amount of software being built to operate on a cloud native basis, that is – being built of the cloud, in the cloud and for the cloud. Remembering once again that there is no real cloud (spoiler alert: it’s a term we generally use to describe servers in datacenters pumping computer processing, storage and data analytics power to the machine in your hand, over the Internet), the age of cloud native is finally here.”
Michael Keegan, head of product business for EMEIA region and chairman UK & Ireland at Fujitsu, said “In 2018, we will see consumer demands shift ever more towards the digital, with a particular impact on the banking sector. Where cash was once king, it will continue to fall from favor, while more and more consumers will seek the most convenient digital services for transactions like money transfers and insurance. This will have advantages for banks, in reducing the cost of physical infrastructure to support coin handling and the need for branches to provide services. However, it will also lower the barrier for entry for new challengers, meaning banks will have to compete with challengers and even financial services from organisations in other markets”
Google (and Bing) use understanding and credibility to ensure that they guide their users quickly and simply to the best available result. What
Sourced through Scoop.it from: www.semrush.com
What can we learn from this,throughout 2018:
Issues won’t transform significantly this current year. But now certainly the perfect time to start varying your thinking via “Page one particular or nowhere” to “#1 or nowhere”. And get to preparing your web site, and your firm for this brand-new change.
When it comes to actually setting up your sales funnel you have three options.
1. Hire someone else to set it up for you who knows what they’re doing.
2. You can code your sales funnel from scratch using HTML, CSS, and PHP if you know how to code (not recommended).
3. You can use 3rd party tools to set it up for you.
If you want to hire it out, kindly let me know.
Of course… If you’re like me and you’d like to do it yourself however, it’s time to use 3rd party tools to build your funnel pages and get the job done.
A lot of 3rd party tools out there that can help you build out a sales funnel.
However, in my opinion one tool clearly stands above the rest.
…And it’s the best funnel building tool I’ve seen.
is great because it allows you to build out your entire sales funnel, from capturing leads, to sales pages, to order forms, to 1-click upsells or downsells, to membership sites for 1 low monthly price…$97 or $297 a month.
And it includes a free 2 week trial.
That’s not all. It integrates with over 10 different autoresponder companies… As well as integrating with 6 different payment processors including stripe, infusionsoft, click bank, paypal and more.
Plus, it gets better.
If you have a problem support is top notch.
Not only will they respond within a few hours each time.
But often at times they will “fix” an error for you at no extra charge and even send you a quick video on what went wrong and how they fixed it.
Pretty neat eh?
What do I like best about ClickFunnels
for building out funnel pages?
My favorite feature is that the page editor is limitless and is easy to use, and easy to LEARN to use.
You can learn ClickFunnels in less than 30 minutes and start building your first super customized page within the hour.
Any webpage you see on the internet can be modeled with Click Funnels.
You’ll notice all the landing pages I use personally around my website are built in ClickFunnels
There are indirect alternatives out there, but in my experience nothing has really come close for building a sales funnel…
Continue reading What Tools Do You Need To Launch A Sales Funnel