Korbin Voss a billing specialist with Clickfunnels reveals the copywriting tips that help engage readers in ” 10 Copywriting Tips to Create Engaging Landing Page”
“What follows are the simple tips that you will start to integrate into the copy that you spend your time writing and crafting. This takes time to develop and to truly master, but each step in the right direction is the right step”
- Focus on the Benefits of the products or services
- Build Urgency within Your Target audience
- Convey Information Through Story
- Discover Your Voice
- Establish Understanding with the Details
- Focus on Your own Headline
- Gear Your Copy Toward SEO
- Long Web form is Best
- Transition from Simple to Detailed
- Rise to the Level of Your Customers
Using the above tips will surely engage your readers to a whole new level and the results is sales which is more along the lines of what we’re interested in having.
“When you make a landing page, you want your copy to really pull them in. Videos are great at endearing people, but copy is where you’re going to actually sell them. Copy is the meat of the whole informational meal that your prospects have come to devour. It’s the bulk of the meal that you’ve offered your leads. Copywriting does everything from reducing risk on the buyer’s behalf, answer questions, and highlight the benefits of the product. It does the legwork for your selling process and get them to put their information in through the squeeze pages”
Original Source: 10 Copywriting Tips to Create Engaging Landing Page
Natasha Wahid of WiderFunnel explains the three main emotional systems and how these systems influence customer behavior in “How To Create Emotionally Relevant Marketing Experiences For Your Shopper”
“In particular, you need to understand the three main emotional systems and how these systems influence customer behavior through both desire and aversion. These include:”
- The Stimulance System, which aims to discover new things and learn new skills. This part of the brain is triggered by novelty, curiosity, change, surprise, and excitement. This system avoids boredom but is drawn to new sensations.
- The Dominance System, which focuses on performance, self-assertion, the suppression of competition, and achieving status, power, and autonomy. This system’s desire is pride or a feeling of victory. And it’s aversion is anger, rage and powerlessness.
- The Balance System, which is motivated by risk avoidance, and stability. This area may be triggered by fear and anxiety, but it is also associated with harmony and conformity, as it seeks security.
The Dominance and Stimulance systems are the expansive and risk-oriented systems in the brain, whereas the Balance system is the risk avoidance counter-system”
Natasha reveals how you has a marketer can explore, understand and leverage these emotional systems by using the Limbic model.
“The Limbic model reveals the different emotional systems that exist in your customer’s head, how these systems interact in the brain, and how they influence (shopping) behavior.
What sets Limbic apart from other personality profiling tools, like Myers Briggs or Predictive Index, is that it is the first tool of its kind designed specifically for marketing. It is focused on uncovering the emotion and motivation of a shopper, rather than on how people relate to one another.
At the center of the Limbic model is the Limbic® map. All human motives, desires, and values can be represented and related to one another within this map”
Original source: How To Create Emotionally Relevant Marketing Experiences For Your Shopper
Adrian Bridgwater of forbes declares that automation intelligence can even be brought to bear by organizations using datasets, workflows, templates and operational blueprints that have been learned in other firms in “The future for software in 2018″
“Looking to the immediate future we will now find an increasing amount of software being built to operate on a cloud native basis, that is – being built of the cloud, in the cloud and for the cloud. Remembering once again that there is no real cloud (spoiler alert: it’s a term we generally use to describe servers in datacenters pumping computer processing, storage and data analytics power to the machine in your hand, over the Internet), the age of cloud native is finally here.”
Michael Keegan, head of product business for EMEIA region and chairman UK & Ireland at Fujitsu, said “In 2018, we will see consumer demands shift ever more towards the digital, with a particular impact on the banking sector. Where cash was once king, it will continue to fall from favor, while more and more consumers will seek the most convenient digital services for transactions like money transfers and insurance. This will have advantages for banks, in reducing the cost of physical infrastructure to support coin handling and the need for branches to provide services. However, it will also lower the barrier for entry for new challengers, meaning banks will have to compete with challengers and even financial services from organisations in other markets”
Google (and Bing) use understanding and credibility to ensure that they guide their users quickly and simply to the best available result. What
Sourced through Scoop.it from: www.semrush.com
What can we learn from this,throughout 2018:
Issues won’t transform significantly this current year. But now certainly the perfect time to start varying your thinking via “Page one particular or nowhere” to “#1 or nowhere”. And get to preparing your web site, and your firm for this brand-new change.